First you need a bright idea for change and a lot of passion.

You also need a clear, achievable goal. Next, you'll require lots of research so you get to the heart of the feelings and beliefs of your client audience. Then, to enable you to find out where your audience is, you'll need some careful segmentation and targeting. Finally, you can go to work on the marketing mix - to extract the best ingredients for your campaign. And don't forget to add lots of creativity.

The social marketing prescription is never fixed and is an ongoing process. It'll need modifying and refining over time as customer knowledge grows.

At Mailboosters Healthcare Marketing, we seek to identify, attract and engage the target audience using a wide range of techniques.

We identify using focus groups, interviews, surveys, questionnaires and existing data. We attract making use of creativity in advertising, publicity and PR. We engage using the relationship methods of direct marketing.

Our client base includes over 40 Health Trusts and Authorities, and your involvement with us can be as much or as little as you want. For information about our social marketing services please call 01527 596 273 or email us at info@mailboosters.com